About
A technology company that happens to know rebates
Not a consultancy with software attached, and not a generic platform pointed at a vertical. RevUpra is an engineering company built specifically for the layer between the agreement and the ledger.
Where we came from
RevUpra is led by people who spent twenty-plus years at the leading edge of pricing, rebate and channel technology — founders whose innovations are backed by multiple patents, and architects of some of the largest enterprise rebate rollouts in the industry.
That history matters less as credentials than as a set of scars. We have seen what happens when an accrual cannot be drilled into during an audit, when a claim validation programme gets descoped to a sample, and when an eighteen-month implementation delivers a system for programmes that no longer exist. Most of the design decisions in this product are reactions to something that went wrong somewhere else.
Why we build it as a platform
Rebates, ship & debit, promotions, contracts, pricing and metered billing look like six products. Structurally they are one: a stream of transactions, a set of rules with a precedence order, an amount, and a general ledger that has to agree.
Running them separately is what makes net margin unknowable — the price is decided in one system and unwound in three others, on different calendars. So we run them on one engine, one ledger and one audit trail, and treat the ability to answer what did we actually make on this line as the product’s job rather than a reporting exercise.
How we deliver
Fixed budget, sprint-based delivery, working software early, and no change-order games. An AI-assisted, first-principles methodology maps programmes, data and edge cases up front, which is what makes weeks-not-years realistic rather than aspirational.
We would rather start with one programme, prove the number, and extend — because the second programme on a configurable engine is configuration, not a new project.
What we publish, and why
The benchmark ranges throughout this site are indicative, drawn from published research and our own implementations, and we label them as such every time they appear. They are useful for starting a diagnostic conversation and useless as a promise. The number that matters for any specific business comes from that business’s own data, which is why almost every page here ends by suggesting you measure rather than believe.
Engineering
What the platform is built to carry
Read on
The rest of the argument
Vision & mission
What revenue maximisation and savings actually mean, and the six principles we design under.
Read more →The leak map
Nine named leak points, each with a financial cause, a systems cause and a benchmark.
Read more →The platform
Every module on one ledger, one audit trail — and how they fit together.
Read more →How we derive benchmarks
Where the numbers come from, what they are good for, and where they should not be trusted.
Read more →See what RevUpra can recover for you.
Thirty minutes, tailored to your programmes. We walk an agreement through modelling, contracting, accrual, claim and settlement using examples close to your own — and model an indicative ROI against your volumes.